Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

An investment strategy is your road map to your financial goals. Investing without an investment plan is like driving in a strange city with no road map or GPS. As other drivers zip past onto their ...

Content marketing is becoming more integral to organizational success every day. Fully 88% of B2B marketers report that their organizations are using content marketing, and 76% plan to create more ...

Put the words "transparency" and "business strategy" in the same sentence, and you’ll elicit cold sweats in all of your C-suite colleagues. But hear me out on this. These two terms not only belong in ...

Recently, I addressed a group of security professionals, and our discussion was on how CISOs develop strategy. I found many in the audience had no idea how security executives develop strategy, nor ...

Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.

A recent e-mail from a reader: You wrote in Computerworld/Storage about building a storage strategy road map. The article illustrated the needs to develop a storage strategy road map but did not ...

Here’s a challenge facing many IT decision-makers: The storage organization has a full slate of projects planned or under way. When considered individually, each makes sense and is justifiable, but ...

HD Hyundai has established its future growth strategy and implementation road map, aiming to achieve 100 trillion won ($68 ...

That is the message Mark Lewis, executive vice president of open software at EMC, gave to a crowd of IT administrators during his keynote at the EMC Technology Summit, held this week in Orlando, Fla. ...