Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Prof K S Chandrasekar [email protected] To succeed in this competitive world, any organization needs to embrace the latest in ...