Why should businesses use marketing automation? Modern B2B marketers often have to deal with many moving parts, including content marketing, social media engagement, email campaign management, and SEO ...

1. Best B2B digital marketing / social media campaign example If you’re crafting a social media campaign for B2B leads and buyers, LinkedIn should be on your priority list of social networks. Not only ...

SEAL BEACH, CA, UNITED STATES, May 20, 2024 /EINPresswire.com/ -- In business today, B2B marketing strategy is a vital engine for growth. It’s the art of attracting ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can use to educate, entertain, inspire, and connect with your audience. But why do so many ...

This post breaks down the four search engine marketing campaigns you should be doing if you’re a B2B software company, using Marketo as an example. I call them the four Cs: Company, Category, Content, ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...